Home / AI agent for your website
Your website, staffed 24/7: an AI agent that books, quotes, answers and hands off to a human
Most small business websites go quiet at 5 p.m. Ours don't have to. We build a website AI assistant into your site that answers from your own pages, offers real appointment times, drafts estimates and passes anything delicate to a person on your team, without slowing the page down.
Custom-coded, not a plug-in template · Works on static, WordPress, Shopify, Squarespace and Wix · A person approves what matters
Scripted demo of a fictional business. Nothing you click here is sent anywhere.
Why now
Your customers already expect an answer at 10 p.m.
A visitor who lands on your site after hours has three choices: fill in a form and wait, call and hit voicemail, or go back to the search results and try the next business. An agent built into the page gives them a fourth: get the answer, pick a time and be done in two minutes.
Small businesses are not waiting for permission either. Homebase's 2026 Main Street AI Gap Report, a survey of 750 US small-business decision makers, found 74% now using or piloting AI tools, up from 64% a year earlier. The question has moved from whether to use AI to where it actually earns its keep. On a website, the answer is usually the front desk.
View these figures as a table
| Year | Small businesses using or piloting AI tools |
|---|---|
| 2025 | 64% |
| 2026 | 74% |
It is not a chatbot reciting a script. A chatbot talks; an agent does things across your systems, such as checking the calendar, writing the booking and creating the CRM record. TechTarget draws the same line. And it is not there to replace whoever answers your phone. It catches what they cannot get to and hands them the conversations that need a person.
Jobs it does
Seven jobs a website agent can take on
Pick one or two to start. Each is coded for the way your business already works, connected to the tools you already pay for.
Booking
Reads live openings from your scheduler, offers two or three times that fit what the visitor asked for, and writes the appointment straight onto your calendar with a confirmation text.
Instant quotes and estimates
Works out a ballpark from your own price sheet: square footage, number of rooms, package tier. Anything outside the rules becomes a draft for you to approve, never a promise.
Intake that asks follow-ups
Instead of a twelve-field form, a short conversation that asks the next sensible question. Mentions a leak? It asks where and since when, and attaches the photo.
Answers from your own pages
Hours, service area, parking, warranty, what to bring. It answers only from your pages and policies and links the page it used, so visitors can check.
Order status
For stores, it looks up an order by number and email and reports where it is, using a read-only connection to your shop. No card data ever passes through it.
Lead capture into your CRM
Name, number, need and urgency go into HubSpot, GoHighLevel, a Google Sheet or your inbox as a tidy record, tagged with the page the visitor came from.
Multilingual by default
Replies in the visitor's language, Spanish included, while your team reads every transcript in English. Your pages stay the single source of truth.
How it's built in
Built into the page, not bolted on top of it
Most chat add-ons are a third-party script pasted into the header. They load before your content, shift the layout when they pop in and trap keyboard users. We code the agent the way we code the rest of the site.
Accessible from the first line
The launcher is a real button with a label. Tab reaches it, Enter opens it, Escape closes it and focus returns where it was. New messages are announced to screen readers, text meets contrast guidelines and the panel still works at 200% zoom.
No layout shift
The launcher's space is reserved in the layout from the start and the panel opens over the page rather than pushing it. Nothing slides in uninvited, and no banner jumps the content while someone is reading.
Loaded when wanted
The page renders first. The agent's code waits until the visitor taps the button or the browser is idle, so it never sits on the critical path for your largest image or your headline.
Before and after: what loads before your page is usable
Google treats a page as good when Largest Contentful Paint is 2.5 seconds or less, Interaction to Next Paint is 200 milliseconds or less and Cumulative Layout Shift is 0.1 or less (web.dev, Core Web Vitals). We measure the page with and without the agent before launch and ship only if all three stay green.
Boundaries
What it can see, what it never touches, and when it hands over
It can see
- The public pages of your website
- Policies and price sheets you choose to give it
- Open slots in your scheduler, not the details of other bookings
- The order a customer looks up with their own number and email
It never touches
- Customer card numbers or bank details
- Medical records, case files or anything you mark private
- Other customers' information
- Your admin logins; access is limited to the few actions each job needs, and every action is logged
The handoff rules
- Money decisions go to a person. Discounts, refunds, custom pricing and contract terms are always passed to your team.
- Upset or urgent visitors go to a person. A complaint, an emergency or a "can I talk to someone" ends the bot's turn at once.
- Unknowns go to a person. If the answer isn't in your pages, it says so and offers a callback instead of guessing.
- The handoff carries the whole chat. Your team sees the transcript, so the visitor never repeats themselves.
- It says it's an AI. The panel is labelled, and it answers truthfully when asked.
Your data stays in your accounts. We configure the model provider so your conversations are not used for training, you own the code and the prompts, and a single switch turns the agent off if you ever want it gone.
Platforms
Which websites it works on
Static and custom-coded
Our default build. The agent ships as part of the site's own code, so it inherits the speed, the styling and the security of the rest of the page.
WordPress
Added as a small, self-hosted script rather than another heavy plug-in, and kept in step with theme and core updates under maintenance.
Shopify
Installed through a theme app block, reading products and order status through Shopify's own permissions.
Squarespace and Wix
Embedded through the platform's code-injection or custom-code settings. Fewer layout controls, the same agent and the same handoff rules.
Quick picker
What should your site's agent do?
Three quick questions. You get a recommended first setup, what it connects to and roughly which cost band it falls in. Nothing is sent anywhere.
Cost
What a website agent costs
We have not put a price list on agents yet, so these are the ranges agencies published for 2026, sources underneath.
View these figures as a table
| What you pay for | 2026 market figure |
|---|---|
| One-job agent, built once | $5k–$25k |
| Agent wired into your tools, built once | $15k–$75k |
| Several cooperating agents, built once | $100k–$450k or more |
| Keeping it running | $50–$300 per month |
| Yearly upkeep | 15–30% of what the build cost |
Running the agent is a separate, smaller line: hosting plus model fees for a light agent generally lands between $50 and $300 per month, and yearly upkeep is often quoted at 15–30% of what the build cost, which covers monitoring and fixes when a connected tool changes.
Every agent we build is quoted as a fixed price after a free 30-minute workflow audit — no hourly meter. Most single-task agents for small businesses land at the low end of these ranges. A booking or FAQ agent on one website counts as a one-job build.
We already run assistants we coded ourselves every day: a concierge inside a 3D shopping mall, guides on community sites and a growth assistant for our parent agency. Several are deliberately rule-based and scripted, because the simplest thing that works reliably is usually the right first build.
Straight answers
Website AI assistant questions
What is an AI agent for a website?
A built-in assistant that does more than chat. It answers visitors from your own pages, checks real availability, books appointments, drafts estimates, captures the enquiry into your CRM and hands the conversation to a person when it should. A chatbot talks; an agent completes the task.
Is a website AI assistant the same as a chatbot?
Not quite. A traditional chatbot follows a script or answers questions. An agent connects to your systems, such as the calendar, price sheet, store or CRM, and takes actions in them within rules you set. Many of the widgets sold as AI chatbots stop at conversation.
Will it slow my website down?
Not the way we build it. The page renders first and the agent's code loads when someone taps the button or the browser is idle, and its launcher has reserved space so nothing shifts. We measure Core Web Vitals with and without the agent before launch.
Is the widget accessible?
Yes. The launcher is a labelled button you can reach with the keyboard, Escape closes the panel and returns focus, new messages are announced to screen readers, and the colors meet contrast guidelines. We test with a keyboard and a screen reader before it goes live.
Can it see my customers' private information?
Only what a job needs. It reads your public pages and the policies you give it. It never handles card numbers, medical records or other customers' details, its access is limited and logged, and conversations are not used to train the model.
When does it hand a visitor to a person?
Whenever money is negotiable, the visitor is upset or it is an emergency, the answer is not in your pages, or the visitor simply asks for a human. Your team receives the whole transcript, so nobody repeats themselves.
Does it work on WordPress, Shopify, Squarespace or Wix?
Yes. On custom and static sites it is coded into the site. On WordPress it is a small self-hosted script, on Shopify a theme app block, and on Squarespace or Wix it is embedded through the platform's custom-code settings.
How much does an AI website agent cost?
Published 2026 market figures put a one-job agent somewhere around $5k–$25k to build and an agent wired into your tools around $15k–$75k, with running costs near $50–$300 per month. Every agent we build is quoted as a fixed price after a free 30-minute workflow audit.
Free workflow audit
Get a quote for an agent on your site
Tell us the address and the job you'd hand over first. We'll look at the site, the tools behind it and where visitors drop off, then send a fixed quote. Thirty minutes on the phone, no obligation.
Rather just talk?
1-800-481-8638
Denver, Colorado · Answered within one business day
Related: AI-ready websites · custom websites · website pricing