Terms
Terms of Use
Using this site — and what your client agreement covers instead
On this page
These terms cover using this website. They are not your client agreement. If you hire us, the actual scope, price, ownership and cancellation terms live in a separate written agreement, and that document governs the work.
Please read this bit. Nothing on this page is legal advice, and we are not lawyers. Before you sign any website agreement — ours or anyone else's — read it properly, and take it to a lawyer if the amounts involved matter to you.
Using this website
You're welcome to read, use the tools, download the checklist and share any of it. What we ask is that you don't attempt to disrupt the site, submit forms automatically, scrape it at a volume that affects other people, or use it to send anything unlawful.
The information here
We've tried to make everything on this site accurate and to say plainly where a figure comes from. Market pricing ranges are drawn from published third-party research and are cited as such. They describe the market, not a quote for you.
Interactive tools — the cost comparisons, the diagnostics, the calculators — do arithmetic on numbers you enter, using assumptions we state on the page. They are illustrative. They are not quotes, valuations, projections or guarantees, and you shouldn't make a financial decision on their output alone.
Anything about search performance is a description of how these systems generally behave, not a promise about how yours will. Nobody controls Google's index or what an AI assistant chooses to recommend, and we say so throughout.
Prices shown on this site
Published prices are genuine starting points, not fixed offers. The rate for any particular project depends on size, complexity and how much optimization is involved, and we say that on the pricing page rather than burying it. A quote becomes binding when it's given to you in writing for your specific project and you accept it.
If you become a client
The work itself is governed by a separate written agreement covering scope, price, payment terms, ownership, the buyout option on monthly plans, what happens if either side wants to end it, and everything else that actually matters. Read that agreement carefully. Ask questions before signing rather than afterwards, and get the answers in writing.
If anything in that agreement conflicts with anything on this website, the agreement is what counts.
Content and copyright
The writing, design, code and illustrations on this site belong to us. You're free to read them, quote them with attribution, and share links. Please don't republish substantial portions as your own work.
The downloadable checklist is deliberately free and unrestricted. Print it, forward it, take it into a meeting with a competitor. That's what it's for.
Links to other sites
We link to third-party sites, including Google's free tools and our own related businesses. We don't control those sites and aren't responsible for their content or their practices. Following a link means their terms apply.
Liability
This website is provided as it is. We work to keep it accurate and available, and we can't guarantee it will be error-free or uninterrupted. To the extent the law allows, we aren't liable for losses arising from your use of this website or from decisions made on the basis of information published here.
That limitation is about the website. Our responsibilities to clients are set out in the client agreement, and this page doesn't reduce them.
Governing law
These terms are governed by the laws of the State of Colorado.
Changes
We may update this page. The date at the top shows when it last changed.
Contact
Questions about anything here: call 1-800-481-8638. Eye To Ad Media, 1001 Bannock St #660, Denver, CO 80204.